MatcHa

Figma lover

The Challenge:

A brand dedicated to bringing premium Japanese matcha to new audiences had no identity, no visual language, and no digital presence. Starting from zero meant creating every foundational element, a complete brand system that could honor centuries of tea tradition while resonating with contemporary wellness seekers.

The Solution:

Built MatcAh from the ground up. Beginning with a bold, modern identity that balances Japanese minimalism with vibrant energy, I developed a comprehensive design system in Figma, crafting modular components, establishing typography hierarchies, defining color palettes inspired by verdant tea fields, and creating responsive interaction patterns.

The Results:

With a unique visual identity and a clear product-focused story, MatchAh launched with immediate differentiation. The aesthetic helps position MatchAh as a modern, high-quality source of Japanese matcha.